LIUZHOU, CHINA - MARCH 08: (CHINA OUT)
Celebrating female power, Chinese style: Shopping mall hosts bra-undoing contest on International Women’s Day
A shopping mall in China seemed to have got the wrong idea when celebrating International Women’s Day with a one handed bra competition.
Six scantily clad female models lined up on a stage at the store in Liuzhou city on March 8, as men and women took it in turns to undo their bras using only one hand.
Bizarrely the models had masks on as they stood with their backs to the crowd. The winner was a woman who managed to undo all six bras in 14 seconds.
At the event, a total of eight spectators volunteered to take part in the competition, but surprisingly according to China Daily, only one of them was a man.
The aim of the game was to undo each bra with one hand in the fastest time possible.
Not only did the models participate in the contest, they strutted their stuff on the stage wearing only their underwear and a mask as dozens of prying customers looked on.
According to the report, the contest was put on to attract more customers on International Woman’s Day.
But it seems whoever’s idea it was to hold a one handed bra competition using nearly naked models, they may have not understood the meaning of the day.
It is not clear in the report what the prize was for the winner of the competition.
This is not the first time businesses in China have come under fire for 'missing the point' on International Women's Day.
In 2015, two of the country's most popular websites were criticised for using 'sexist stereotypes' on the day that is celebrated by millions across the globe.
Search engine Baidu had a ballerina in a pink dress, who turned into a bride and then into a mother pushing a baby, on its homepage.
And video-sharing site Youku, wrote to all its female users on its page: 'May the world treat you gently.'
According to the United Nations, International Women’s Day on March 8 is a time to reflect on progress