WeFood, a supermarket that sells out of date, ugly or damaged food, has recently opened up in Copenhagen, Denmark. The supermarkets prices are 50% lower than other supermarkets.
WeFoods aim is to cut down on food wastage and is Denmarks first surplus food supermarket. The foods they sell is mainly bakery and produce items and has deal with various food suppliers, including F¯tex, one of the biggest supermarket chains in Denmark.
WeFood was set up by charity, Folkekirkens Nodhjaelp. A team of volunteers visits supermarkets at the end of each day to collect the expired products.
The supermarket even has the backing of the Danish government, with the Danish minister for food and environment, Eva Kjer Hansen, commenting on how ridiculous it is that food is thrown out or goes to waste.